Consumer reaction to price is partially governed by whether that price is close to the “expected” price for the consumer. Yet consumers can override their internal reference prices (IRPs) and accept a…
Discounts or Premiums — Which Work Best?
Our pricing strategy discussion for this issue concerns gifts vs. price discounts to encourage purchases. Which work best? I just uncovered a very interesting piece of research from Sinha &…
brainbi releases first AI-based Price Optimization for SMB E-Commerce
No other solution offers access to Machine Learning for Price Optimizations with 3-clicks (sign-up, add API, and check optimal price) brainbi We are happy to announce a major release today:…
Competitive Pricing – All you need to know
Especially self-employed people who are still in the early stages of their start-up are often uncertain how much they can charge for a certain service. As a rule, self-employed people…
Competition analysis – Information that can be obtained with the help of a crawler in the market analysis
Objectives of the competitive analysis The objectives of a competitive analysis vary from company to company. The objectives determine which information must be collected and which methods of information acquisition…
Market analysis
To be able to implement a reasonable and effective pricing policy, the market environment must be known. For this purpose, a market analysis (or market research) is carried out. Market…
Pricing Strategies – How to price a product [Video]
We found a great video from Evan Carmichael we wanted to share with you. The transcript of this video is attached below for you: How to price a product, so…
When to buy the cheapest on the Internet
Technical contribution. The prices on the internet are roller coaster. Amazon alone changes them a million times a day. When shopping on the Internet, it all depends on who hits…
The main decision point online is: the price
A few days before Christmas Eve, the Christmas business is booming. Stationary as in the net, consumers are on the lookout for gifts and always on the lookout for one…
Calculate Average Revenue Per User (APRU) for your online shop
ARPU stands for Average Revenue Per User. This refers to how much revenue a customer delivers to a company in a given period. ARPU is mostly used in the areas…
