Learn more about the evolution of prices in each of your competitors, completely without restrictions or limitations. Competitive benchmarking. Checking your own price position against your competitors is a valuable…
Pricing – definition and application
Cost-based sales price formation You need a cost estimate for each individual costing process. But not every company bases its pricing almost exclusively on its costs. This is much more…
Behavioural theory for pricing
Behavioural theoretical models are hypothetical constructs that aim to understand and explain people’s mental trains of thought (Diller 2008, p. 94). Behavioral theoretical aspects are used in the pricing approaches…
How to avoid mistakes in price monitoring
Global e-commerce studies are still talking about the phenomenon of the ‘boom in e-commerce’, with sales continuing to rise, new competitors constantly appearing on the market, and users becoming more…
How To Monitor Competitor Prices and why is it important?
Many companies spend so much time analyzing their internal processes that they forget the importance of being aware of competitor actions, action and price monitoring. This view helps to understand how…
Business Intelligence Developer
Business Intelligence Developer is a person who designs and imlements technology-driven processes for analyzing data and presenting actionable information that helps executives, managers, and other end users make informed business…
What are sticky prices?
The oligopoly is a market form in which there are many buyers but few suppliers. An oligopoly with exactly two suppliers is called a duopoly or dyopoly, while a market…
How to calculate map pricing?
Price control is an economic policy tool for controlling prices on the market, which adds an additional component to supply and demand. The idea behind it is to support certain…
Map Price Monitoring
When placing an advertising campaign, the fundamental question is whether to a) stay with one media genre or b) mix several media genres. Option a) would have the advantage that…
