Behavioural theoretical models are hypothetical constructs that aim to understand and explain people’s mental trains of thought (Diller 2008, p. 94). Behavioral theoretical aspects are used in the pricing approaches…
Add Prestashop to the brainbi platform
Go into your Prestashop Back Office and click on the ADVANCED PARAMETERS -> Webservice Make sure following options must be yes Enable PrestaShop webservice Enable CGI mode for PHP Click…
Add your Shopify shop to the brainbi platform
Step 1: Login to Shopify.com From there it is really easy, just follow these steps: From your Shopify admin, go to Apps. Click Manage private apps, near the bottom of the page….
How to avoid mistakes in price monitoring
Global e-commerce studies are still talking about the phenomenon of the ‘boom in e-commerce’, with sales continuing to rise, new competitors constantly appearing on the market, and users becoming more…
How To Monitor Competitor Prices and why is it important?
Many companies spend so much time analyzing their internal processes that they forget the importance of being aware of competitor actions, action and price monitoring. This view helps to understand how…
WooCommerce Mix And Match
Would you like to sell a selection of beverages? Cupcake Box? Packing shirts & tie? WooCommerce Mix & Match is a perfect solution that allows your customers to create bundle…
Business Intelligence Developer
Business Intelligence Developer is a person who designs and imlements technology-driven processes for analyzing data and presenting actionable information that helps executives, managers, and other end users make informed business…
What are sticky prices?
The oligopoly is a market form in which there are many buyers but few suppliers. An oligopoly with exactly two suppliers is called a duopoly or dyopoly, while a market…
How to calculate map pricing?
Price control is an economic policy tool for controlling prices on the market, which adds an additional component to supply and demand. The idea behind it is to support certain…
What’s a price point?
A price point is a retail selling price that is directly below a round number (e.g. 2.99 EUR). The price point is therefore a special, fixed sales price to achieve…
