Software competition in today’s digital landscape requires more than mere innovation; it demands a strategic awareness of market dynamics and user needs. You must navigate through a sea of options…
Identifying Indirect Competitors – A Key Strategy for Market Success
There’s a complex battlefield in the marketplace where your direct competitors are but the tip of the iceberg. To navigate this intricate landscape effectively, you must expand your vision and…
Your competitor is discounting? Consider raising your prices!
This issue we’ll talk about one idea for getting higher prices that will likely surprise the heck out of you, and about value pricing. One shocking tactic on when to…
Consumer processing of higher-than-expected prices
Consumer reaction to price is partially governed by whether that price is close to the “expected” price for the consumer. Yet consumers can override their internal reference prices (IRPs) and accept a…
