Der Begriff „Big-Data“ stammt aus dem Englischen und kann wörtlich mit „große Daten“ bzw. „große Datenmengen“ übersetzt werden. Üblicherweise wird allerdings im deutschen Sprachraum auf eine Übersetzung verzichtet, da eine…
Your competitor is discounting? Consider raising your prices!
This issue we’ll talk about one idea for getting higher prices that will likely surprise the heck out of you, and about value pricing. One shocking tactic on when to…
Consumer processing of higher-than-expected prices
Consumer reaction to price is partially governed by whether that price is close to the “expected” price for the consumer. Yet consumers can override their internal reference prices (IRPs) and accept a…
Discounts or Premiums — Which Work Best?
Our pricing strategy discussion for this issue concerns gifts vs. price discounts to encourage purchases. Which work best? I just uncovered a very interesting piece of research from Sinha &…
Innovative Pricing Strategy
This issue is our first in this new format. Hope you enjoy it! It allows you to access our back Pricing Results issues (see the index in the left column) so you…
Price Test Results Show Big Opportunity
How to get higher prices – even if the lower price “wins” in a price test! We just got two sets of price test results for a management newsletter in…
